Branding for Auto FX
Auto FX Paint Protection specialises in the supply and installation of vehicle Paint Protection Film, a super strength, clear urethane material. Designed to give your car's paintwork a lifetime of protection from stone chips, scratches and other abrasive markings.
AutoFX came to me looking for a rebrand of their old business cards. They already had a logo designed but having just redesigned their website, they wanted something clean and professional to match their new minimalistic look.
Part of their original branding was the outline of a car which they wanted to keep in the new design, in perhaps a spot gloss. They also wanted to keep the tagline in the design too.
The original business card (above).
The final business card chosen was an abstract design. The spot gloss car outline stretches both front and back of the card with the tagline encompassed in the wheel shape, slightly off centre. The contact details were simply left-aligned and the 'fx' picked out of both the email address and website URL in red to match in with the logo.
The next brief was a roller banner for an Italian car day. AutoFX wanted a design that effectively reflected their homepage, explained what the film is and its purpose.
Visit www.autofx.co.uk for more information on AutoFX Paint Protection.
If you're in need of a logo rebrand, want to refresh your business cards or need some marketing materials for an event, please send me an email to discuss your requirements by email or through my online contact form.