Studio Campbell were asked to design the logo for a British country band called Dirt Road Diary. They wanted something that could be added to band photos, posters and other marketing materials.
Being a modern country band they wanted a US rural feel. Initial ideas included a dusty red dirt tyre track, a pickup truck and a country road sign with bullet holes. The band settled on this final logo with a dusty dirt road and the band's name embossed within a dirty tyre track.