I've been working with Helen for years. She was my first ever freelance client and I've had the pleasure of designing for her 'Early Years Drama Company' called the Back Garden Drama Company. I was very excited when she announced she was setting up a sideline business and needed a new brand design. Helen has entered the world of bespoke cakes and cupcakes for all occasions but she wanted the logo to match in with the drama company branding.
The brief was fairly open to suggestions but Helen was sure she wanted the tagline 'Made with a little magic / made with magic' and it had to somehow incorporate fairies instead of the birds that were featured in the drama company branding. Colour wise she suggested dusky sunrise pink but wasn't completely set on that colour scheme.
The final logo used the same serif font as the drama company and elements of the garden foliage to keep consistency between the brands. The 'b' from the typeface has a large cursive serif so I used it to hold some baking utensils and a little fairy silhouette added the 'magic' to the brand.
Helen needed a whole new brand identity for the company so we developed a headed letter template, a double-sided business cards to hold information about both companies, a set of cake box stickers and a one colour logo design that could be printed on aprons.
Helen has since attended many different events with her yummy treats. Look out for her brand 'The Back Garden Bakery' and check out her facebook page to make an order for a special occasion.
If you've started up a new business and need a logo or perhaps have a logo but fancy giving it a fresh new rebrand, please send me a message to discuss your requirements by email or through my online contact form.