WAVE - THE BRAND IDENTITY EXPERIENCE
WAVE is perfect for businesses who...
Want a brand that feels alive and unmistakably them
Want to tell their story with personality, warmth, and thoughtful details
Care about connecting deeply with their audience
Are ready to invest in a professional, high-quality brand that truly reflects their business
Does this sound familiar?
01
Your branding is inconsistent and scattered across platforms
02
You struggle to clearly communicate your unique value
03
Your personality and story aren’t reflected in your visuals
04
You’re overwhelmed by all the design options and advice
05
You worry about losing the uniqueness that makes your business special.
Imagine having a brand that ...
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Reflects your story, values, and craft
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Has visuals that are cohesive and intentional across every touchpoint
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Connects deeply with the right audience
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Stands out in a saturated market
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Gives you confidence and clarity every time you show up online or in print
What is the WAVE method?
The WAVE Method transforms your ideas, story, and personality into a cohesive brand that flows effortlessly across every touchpoint.
A brand that doesn’t just look good - it feels right.
W
Welcome & Vision
We start with the heart of your business.
Through a guided discovery process, we uncover the story, values, and purpose that make your brand unique.
This stage builds the foundation for everything that follows.
Includes:
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Brand Discovery Call (30-minute 1:1 session)
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Guided Brand Story Workbook
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Brand Strategy & Foundations
A
Aesthetic Direction
Next, we shape the visual direction of your brand.
Think mood, atmosphere, personality and creative inspiration.
This stage ensures your visuals feel intentional, aligned, and unmistakably yours.
Includes:
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Moodboard
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Pinterest inspiration board
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Creative styling direction
V
Visual Identity Build
This is where your brand truly comes to life.
We design a full visual identity system that captures your personality and creates consistency across every touchpoint.
Includes:
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Primary logo
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Secondary logo
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Submarks / icon marks
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Signature Brand Elements
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Custom icons or illustrations (if needed)
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Patterns or textures
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Colour palette & typography system
E
Execution & Elevation
Finally, we turn your brand into something you can actually use.
You’ll leave with everything you need to show up confidently and consistently.
Includes:
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Social Media Starter Kit (5 Canva templates)
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Brand Playbook (guidelines PDF)
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Print & web-ready files
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Final Brand Handover Session
Timeline
The WAVE Brand Experience unfolds over 6–8 weeks, allowing space for creativity, collaboration, and thoughtful design.
WEEK 1
Brand Discovery
& Story
WEEK 2-3
Visual Direction & Creative Styling
WEEKS 4-5
Logo & Brand Identity
WEEK 6
Development
& Refinement
WEEK 7
Social Assets
WEEK 8
Final Delivery
& Brand Handover
You don’t just need a designer.
You need someone who gets your story.
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17+ years of design experience
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Over 100 businesses supported.
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Worked with big brands (Volvo Ocean Race, Bloomsbury, Domino’s, LEGOLAND, THE PIG Hotels)
“I help lifestyle-led founders turn their stories, ideas and personality into brands that feel alive and unmistakably theirs. A brand that people can really connect with."
We approached Kayleigh looking for some direction on our branding, including logos and colour schemes, after trying ourselves for months. Kayleigh was so easy to talk to and really understood our vision. Her ideas were great and we are so pleased with the final result. Since working with Studio Campbell our brand is consistent and growing better than we could have hoped for. Studio Campbell will be doing all our design and branding going forward!
THE MEDICAL LOUNGE