THE STUDIO CAMPBELL BLOG

Resources & Advice for Small Businesses

Here, we dive into the art of creating stunning brand identities and logos tailored for small businesses. Whether you're a new entrepreneur or a seasoned business owner, our goal is to help you stand out, connect with your audience, and achieve consistent visual excellence.

Join me, as I share insights, tips, and inspiration to elevate your brand. Stay tuned for regular updates and feel free to reach out—your journey to a remarkable brand starts here.

Why Your Brand’s Foundation Is So Important

Your brand’s foundation keeps you grounded. It’s your trusty guide when you’re making big decisions, crafting campaigns, or wondering whethe

Jingle All the Way to Christmas Brand Success!

As we head into Q3, it’s time to think about how your brand can make a memorable impact this Christmas. You probably think I'm crazy...

The Logo vs. The Brand: What's the Big Deal?

Chances are you have come across the words "logo" and "brand" on a regular basis. However, what is their true significance and why do they

Brand Spotlight: Ellwood Public Relations

A Brand Spotlight interview with Ellwood PR who specialise in public relations, marketing, and social media services, catering primarily to

Why AI Won’t Replace Graphic Designers: Robots Just Can’t Handle Fonts and Feelings!

Does AI taking over the creative industry scare me? Am I worried it will eventually make my job obsolete? Of course. I'd be stupid not to...

Why Settle for Ordinary Branding when you can be EXTRAordinary?

In today’s competitive market, standing out is more important than ever. Why blend in when you can create an extraordinary brand that...

How to Diversify your Audience Beyond Social Media

Social media has undoubtedly transformed the way we connect with our target audiences, but relying solely on these platforms can be risky.

Why the Goal of Branding Isn't to Attract Everyone

Effective branding isn’t about attracting everyone; it’s about connecting with the right audience.

8 Things I’ve learned from running my own business.

This month marks the 8 year anniversary of Studio Campbell! I'm not really sure where that time has gone but it has. I'm so proud of...

How hiring a designer on a retainer can supercharge your business

In today's competitive business landscape, staying ahead is essential for success. One of the most effective ways to achieve this is by...

Why 'Canva Cookie Cutter' logos are damaging to your brand

Sure there’s a place for Canva in the business start-up world (you have to start somewhere) but in the long term, it’s damaging your...

Rebranding Landscapeplus after 20 years

BACKGROUND Landscapeplus was started over 20 years ago by two brothers who identified a gap in the market for good customer service,...

Making Waves in Branding – Your breath of fresh air amongst the overwhelm

In the vast ocean of business, have you ever felt like you're swimming against the current, desperately trying to reach your goals but...

Why are business cards so important?

Business cards are extremely effective marketing tools and with today's digital printing techniques you don't need to break the bank to...

Is it time to rebrand your business?

During this global pandemic, people are spending on average 6 hours 25 minutes a day looking at various screens. Locked in our homes with...