During this global pandemic, people are spending on average 6 hours 25 minutes a day looking at various screens. Locked in our homes with nowhere to go, of course our natural behaviour is to switch on Netflix or browse social media. Your online presence has never been so important! It's very easy to fall in to a trap of comparing ourselves to others and feeling like we’re not good enough. Don’t let that be a reason for rebranding your business. You don’t want to be like everyone else. No-one is you and that is your superpower. Instead of thinking how you can change your brand to be like everyone else, perhaps consider how your brand could adapt to reach your ideal client instead.
Things to consider before you embark on your brand journey of discovery…
Before you consider changing your branding, think about whether you need a full rebrand or a brand refresh. Perhaps you could change certain colours or an element within your logo which doesn’t lose the recognition you’ve built up amongst your target audience.
Think about whether you can truly invest in your rebrand. If you’ve been established for a few years now, you’ll have got to know your ideal client, established your brand values and know where you’d like to pitch yourself. Your branding is the very first step of a customer journey and it’s your opportunity to make a great and lasting impression. Your imagery and values should be clear and recognisable. You want people to know you, recognise you, and trust you. Whether people find you through your website, printed materials, business cards, on social media…these days you really can be seen everywhere so making sure all your touchpoints reflect your branding is crucial.
3 Reasons to rebrand your business
You’ve evolved! When you first start out in a business, you may not always have the finances to invest in the full brand package. You’re still getting to know each other after all so you cut a few corners and acquire a quick logo online or design it yourself. It’s great for a quick fix but in the long run, when you’ve really delved down in to your company and got to know it, is it really representing you in the way you want it to?
Change of Focus. If your brand was created with a large audience in mind, and you have later niched down or even switched focus in your business, it would be a great idea to rebrand your business. When we make sure that our brand and website speak clearly to our ideal client, we are able to speak through the noise in a saturated market and capture the attention of those we want to attract.
Price increase You’re increasing your pricing or entering into a luxury market. Just like changing focus may require a new or up levelled brand experience, entering into a new price point is similar.
Why did I rebrand Studio Campbell?
After returning from maternity leave back in March 2020, we were all hit by the Covid lockdown train. I had big plans for Studio Campbell and with a diary full of wedding orders, I wasn’t too concerned. However as the months went by and my clients began postponing or cancelling their weddings, I realised I was going to have to consider how to continue operating. I’m still passionate about and love to take bespoke wedding stationery enquiries, but with the industry in such a prolonged limbo it was time to take Studio Campbell in a new direction.
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