WAVE™ - THE BRAND EXPERIENCE
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Mockup of laptop/tablet with branding board
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Flat lay desk with moodboard, pen, notebook
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Subtle coastal background or waves
Pain Points
You’ve outgrown DIY branding. Your visuals are scattered, inconsistent, or just “almost there.”
Maybe you’re:
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Attracting the wrong clients
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Feeling embarrassed sharing your brand
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Constantly tweaking logos and colors
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Struggling to show up consistently online
WAVE™ solves this — giving you a brand that works for your business, not against it.
Frustrated entrepreneur looking at messy designs “Before” messy brand flat lay Subtle illustration of chaotic vs cohesive elements
WAVE™ gives you a brand foundation built for growth.
Icons or simple illustrations for alignment, professionalism, consistency, growth Small brand elements floating subtly in background
Hats
The Sun-Smart Collection
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Shoes
Comfort X Design
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Bags
Transport In Style
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The WAVE™ Method
Icon for each step Subtle wave line connecting cards Mockup examples in small circles
W – Welcome & Vision
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Brand discovery questionnaire
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60-min strategy call
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Audience clarity & brand positioning
A – Aesthetic Direction
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Moodboard & visual direction
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Colour psychology
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Font pairing & brand personality alignment
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V – Visual Identity Build
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Primary & secondary logo
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Icon/submark
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Colour palette & typography
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Supporting graphics
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E – Execution & Elevation
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Brand guidelines PDF
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Canva brand kit setup
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Social profile graphics
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Business card design
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Launch-ready files
What’s Included
Full brand identity suite Strategic brand direction Logo variations Colour + typography system Canva-ready assets Brand guidelines PDF Social profile graphics Business card design Professional file exports Launch-ready delivery
DELIVERABLES:
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Brand Mood Board - A visual representation of your brand’s style and aesthetic.
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Brand Concept - Initial design concepts to capture your brand’s essence.
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2 x Refinement Rounds - Fine-tune the selected design with two rounds of revisions.
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Brand Colour Palette - A harmonious colour scheme to represent your brand.
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Brand Font - Typography that complements your brand identity.
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Final Logo Pack (EPS, PNG, PDF, JPEG)
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Brand Style Sheet - A detailed guide to maintain brand consistency.
Minimal icons (checkmarks, logos, palettes) Clean background for readability
Perfect for you if:
You’re ready to invest in your brand You want to look professional and polished You value strategy + design You want clarity and consistency
Not for you if:
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You want a £50 logo
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You’re not ready to grow
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You want something “quick and cheap”
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You don’t plan to use your brand properly
Left: happy client with cohesive branding Right: small “chaos” illustration or faded messy brand visuals
Timeline
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Discovery & Strategy (Week 1)
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Creative Direction (Week 2)
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Design Phase (Week 3–4)
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Refinement (Week 4)
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Final Delivery & Handover (Week 5)
Natural, friendly portrait Soft coastal background
Why work with me
With 16+ years in design and over 100 businesses supported, I help small businesses build brands that feel aligned and attract the clients they want.
Welcome
to Our Site
Mockups of social templates, brand collateral, ongoing updates
Many WAVE™ clients continue into my monthly design retainer so their brand stays consistent as they grow. You’ll have the option to upgrade after your project — no pressure, just support when you need it.
