BRANDING
Branding
Whether your brand is waiting to be discovered, needs a bit of tweaking or a complete transformation, I can help you. I create designs that will empower your entire business to go forth and conquer; designs that you fall in love with and simply cannot wait to share with the world.
Your imagery and values should be clear and recognisable. You want your audience to know you, recognise you, and trust you. Whether people find you through your website, printed materials, business cards, or on social media…these days you really can be seen everywhere!
Your branding is the very first step of a customer journey and it’s your opportunity to make a great and lasting impression.
Branding is what sets you apart from everyone else.
It should pique people’s interests and draw them in from that very first contact. People buy into relationships, stories and magic. It's the personal connections you make with your customers that will keep them coming back for more, and your branding is the first step in making those connections.
THE PROCESS
Though every client's expectation is different with varying creative solutions,
all my branding clients go through the same initial design process.
We don't just make pretty logos here, we create visual brand identities that
captivate audiences and build connections through strategy, purpose and innovative design.
1.
Enquiry Form
Fill out the form on our contact page.
I want to know everything there is to know about your business so give me all the details!
We'll go over things in a lot more detail during our Discovery Call but this will help me get a better understanding of your requirements.
2.
Proposal, Deposit & Contract
I'll review your brief and timeframe and send you a proposal with deliverables, schedule and T&Cs.
Once you're happy we'll secure the booking with a deposit and contract.
50% of the amount is requested upon booking and the rest will be invoiced at the end of the job.
3.
Discovery Call
Once booked in we'll have a Brand Discovery Call so I can get to know all about your brand in more depth. This is my chance to ask you any further questions about your business, look at your target audience and hear about your future aspirations.
I want to know everything from how the business started, what inspires you and what makes you unique in your industry!
4.
Moodboard
I'll take all the information I've gathered, and begin researching your industry to understand your market and immerse myself in your world. I'll create a moodboard with a colour palette, typography styles and imagery to show you my ideas of how I think your branding should look.
5.
Creative Process
You're buzzing with the mood board so now the creative process can begin. This is the fun part! Watch your vision come to life!
I'll present you with a visual identity concept including a primary logo and submark.
(extra assets are an additional cost)
6.
Refinements
You'll have the opportunity to make two rounds of refinements to your design concept (any further amends will be charged accordingly).
During this stage, I'll provide you with a showcase of mock-ups to show you how your branding could work in a 'real-life' scenario. This helps you to visualise how your new branding could work on signage or packaging, etc.
7.
Final Invoice & Brand Files
You're in love with your new branding and can't wait to show it off to the world. The final balance is invoiced and I'll begin to package your files up for sending over. You'll receive a packaged folder of all the brand files you'll need for your print and web projects via a downloadable email link.
8.
Brand Guidelines
Your brand package will also contain your brand style guide. This document is your brand bible which contains all your colour values, typeface names and how your logos should be used. You'll want to keep this in a safe place.
9.
File Types
You'll receive the following file formats:
• EPS (Vector)
• JPEG for print
• PNG (transparent background)
• Black & White PNG’s
BRANDING PACKAGES
MAKE A SPLASH
INVESTMENT: £995
(To be paid in two instalments)
Brand Proposal
Client Discovery Call
Brand Mood Board
Brand Concepts
2 x Refinement Rounds
Brand Showcase
Brand Files (Included: Primary Logo & Submark)
Brand Colour Palette
Brand Font Selection
Final Logo Pack: (EPS, PNG, PDF, JPEG)
Brand Style Guide
Perfect for businesses who:
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Are just starting out
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Have a smaller budget
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Want to stand out in their industries
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Want to create a powerful and unique brand identity
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Want to captivate their target audience
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Want to build strong connections with their customers
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Want to differentiate themselves from competitors
GENERATE WAVES
INVESTMENT: £1995
(To be paid in two instalments)
Brand Proposal
Client Discovery Call
Brand Mood Board
Brand Concepts
2 x Refinement Rounds
Brand Showcase
Brand Files (Included: Primary Logo, Secondary Logo, Submark and Iconmark)
Brand Elements: Patterns or Illustrations
Brand Colour Palette
Brand Font Selection
Final Logo Pack: (EPS, PNG, PDF, JPEG)
Full Brand Guidelines
Perfect for businesses who:
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Need brand recognition and awareness
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Need consistent visual identity and branding elements
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Are having difficulty resonating with their target audience
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Need clear messaging and positioning in the market
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Need effective branding strategies
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Need multiple logo formats to work across all print and digital platforms
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Have reached a pivotal moment in their business and now need to rebrand to bring their branding in-line with price changes, new services, new values.
Need some help understanding what logos may need for your branding?
No problem, it's explained below!
PRIMARY LOGO
A primary logo is the main logo used to represent your brand. All other brand logos stem from this primary logo design. Primary logos are typically horizontal, and the most comprehensive of all brand designs. Any tagline(s), established dates, illustrations, icons, locations, etc., usually make their way into this logo.
Placements: Desktop website header, large print collateral (e.g., signs).
BRINGING YOUR BRANDING TO LIFE
