Imagine trying to build a house on wobbly ground. Not ideal, right? Your brand is no different. Without a clear sense of your values and mission, it’s easy to feel all over the place - one minute chasing shiny new ideas, the next struggling to connect with your audience.
Your brand’s foundation keeps you grounded. It’s your trusty guide when you’re making big decisions, crafting campaigns, or wondering whether that collaboration really fits your vision.
3 Ways to Strengthen Your Brand
Here are three simple steps to help you clarify your brand’s purpose. Think of them as a gentle nudge to get you thinking (and maybe scribbling in that shiny new notebook).
1. Find Your ‘Why’
What made you start your business in the first place? What’s the impact you want to have? Your ‘why’ is the beating heart of your brand, so it’s worth getting super clear on it.
A Little Story: When I worked with Landscapeplus (they’re Lighting, Irrigation and Water Feature specialists), we realised their ‘why’ was about simplifying the creation of beautiful gardens with minimal hassle, fostering long-term relationships and industry confidence. Once we nailed that down, it influenced everything from their tone of voice to their visuals.
Your Turn:
Take five minutes to jot down why you started your business.
What lights you up?
What do you want your clients to feel when they work with you?
2. Know Your People
Your brand isn’t just about you - it’s about your lovely clients, too. Who are they? What keeps them awake at night? What would make their lives just that little bit easier?
A Little Story: For Nurse Bec Supplies (she’s a former Deputy Sister and Clinical Educator creating study resources and visual aids), we focused on the unique challenges her clients face - whether they’re struggling to keep up with the mental load or needing new ways to digest information. Once we really understood her audience, everything about her brand fell into place.
Your Turn: Picture your dream client.
What do they need?
How can you make their day better?
Write it all down - it’s gold!
3. Be Unapologetically You
Your brand should reflect your unique voice and vision. People are drawn to authenticity, so don’t be afraid to let your personality shine.
A Little Story: When I collaborated with Barkology, we focused on showcasing the founder’s passion for dogs and her deep understanding of canine behaviour. By staying true to her love for dogs and her hands-on approach to training, we helped the brand connect more deeply with dog owners seeking expert guidance. This authenticity not only set Barkology apart from competitors but also established it as a trusted source for dog behaviour and training.
Your Turn: Review your current messaging and visuals.
Does it feel authentic?
If not, what changes can you make to better align with your vision?
Download Your Free Worksheet
Fancy digging a bit deeper? I’ve created a Brand Purpose Worksheet to help you get clear on your values, mission, and audience. It’s a bit like sitting down for a brainstorming session (but without the mess).
Join the Conversation
Building a strong brand takes time and consistency, but it’s so worth it. If you’ve enjoyed this article, why not sign up for my Making Waves Newsletter? It’s full of practical tips, client stories, and a peek behind the scenes at my latest projects.
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