Business cards are extremely effective marketing tools and with today's digital printing techniques you don't need to break the bank to have them. With so much of business done online nowadays though, is it really that important to have a business card?
The answer is YES they are and here's why... ⠀⠀⠀
Why are they so important?⠀⠀⠀⠀⠀⠀⠀⠀⠀
They are the first impression many potential clients will have of your brand, your business and of you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Business cards are much more personal than email or online marketing and once handed over will rarely get discarded which means it is still working for you weeks or months later.⠀⠀
They are reasonably cheap to produce compared to other forms of marketing.⠀⠀
A well designed business card can get shown and shared amongst contacts. It's a great way to get recommendations.⠀⠀
Having a business card on hand gives the appearance of professionalism.
It's also a quick and easy way to exchange data.⠀
So what information do you include on your Business Card?
A good business card conveys the right information about who you are and what you do in a memorable, powerful, and meaningful way. It's important to include:
Your logo - Your business card is an extension of your brand. The first thing to include is your logo and tagline. These convey your business identity to the holder of the business card.
Name and Job Title - Be specific with your job title. Use the one that describes your main function or primary role in the business. If you are known by a certain nickname, use that instead of your full name. You want people to be able to connect with you.
Contact Information - Using your work email address and phone lines keeps your card looking professional and helps you maintain work/life balance. If you have a physical location for your business then it's useful to include an address.
Your website - Direct links to your website helps people see the services that you offer and what your business is all about.
Social Media Platforms - These channels have become crucial ways of connecting with your customers. Think about which platform would suit you best to connect with your audience and use that instead of listing every account.
If you'd like to discuss creating a business card or have any questions in regards to business stationery feel free to drop me a message here