PORTFOLIO

Landscapeplus

INDUSTRY: Landscaping

DESIGN BRIEF:

Landscapeplus was started over 20 years ago by two brothers who identified a gap in the market for good customer service, quality products and teaching other landscape contractors to install garden items for lighting, water features and irrigation.

Over the years Landscapeplus’s ethos and culture have always been something they are proud of but with consistent growth, it’s becoming difficult to keep that at the heart of the business leading to an inconsistent customer experience and a confused position in the market.

With that in mind, the Landscapeplus team wanted to evolve their branding to set themselves apart from industry competitors and compliment their invaluable reputation for providing high-quality products whilst also sharing knowledge and support to industry professionals.

The brand is highly recognised for its vibrant colours of magenta and grey so it was crucial that it remained within the brand but was used in a way that didn’t become over-saturated or inconsistent in shade.
The original logo was a handwritten script and had been known to have pixelation issues once expanded for large format use. This cheapened the look of the brand and created inconsistency. I wanted to steer away from the handwritten style to give the brand a cleaner, modern look that added quality and value to the brand identity.
The branding needed to be used in many different formats throughout the business so there needed to be different versions of the logo to create a flawless cohesive identity.